In Dubai? Get trained. Get certified. Get inspired!Don’t miss this unique opportunity to get certified as an E-Marketing Professional (EMP) in 5 days (or 7 days for the EMP Gold), with world renowned author and digital strategist Godfrey Parkin! Join the New Generation of Marketing Professionals at Dubai’s premiere E-Marketing event. Adding the letters EMP to your name immediately differentiates you as a serious, competent E-Marketing Professional — inspired, forward-looking, and fully equipped with the very latest know-how, insights and skills. The cutting edge EMP certificate programme is designed to get you up the learning curve and keep you ahead of the field. This intensive training programme was created by the internationally renowned e-marketing strategist, learning expert and author Godfrey Parkin, who will personally run most of the sessions. His recently published book Digital Marketing: Strategies for Online Success is currently enjoying world-wide success. Godfrey Parkin is a sixteen-year veteran of the European and US internet marketing industry, who previously ran the international business services operations of market research giant A.C. Nielsen. He has advised many global organisations including American Express, Honda, Nestle, Credit Suisse, McCann, Kepner-Tregoe, Cisco Systems and the Georgia Institute of Technology, as well as a host of consulting firms and innovative start-ups. The EMP certification process:
If you want to stay ahead of the pack and lead e-marketing initiatives at a level that is the best of the best, this programme is for you. What will you learn?You will learn to master strategic e-marketing and the tactics, best practices and insider secrets of email and SEO. In addition you will learn how to exploit high-impact techniques such as Britefire’s Social Marketing Lens™ for amplifying and focusing the power of social media tools like Twitter, YouTube, Digg and Facebook. The modules in the EMP Certificate course are:
Go for Gold!The EMP Gold Certificate really sets you apart. In addition to the modules above, you will also have to complete
This two-day intensive course will be run by Karen Parkin, the highly experienced Web Project Manager who led major global projects at Marriott Hotels International, Intel, the BBC and others! How Do You Get Your EMP certificate?There are three steps to certification: Step 1. Train: Participate in a series of brilliant training courses loaded with up-to-the-minute real-world examples and run by passionate experts in the field. Step 2. Test: Confirm your know-how and skills in a qualifying exam, online. Step 3. Apply: Demonstrate your abilities on the job and submit your real-world case study for grading. Marketing to today’s networked customer is constantly changing. Consumer behaviour, markets, media, branding, and communication are continually evolving at an unprecedented pace. To excel in this environment you need to radically upgrade your skills and master new dimensions of marketing expertise. The EMP certificate training will accelerate you to the front of your profession, help you to stay there, and will verify your expertise to colleagues, employers and clients. Godfrey Parkin, Britefire's CEO, said, "It is imperative that that marketers take back control of their vision and strategy, master the dynamics of networked media, and actively engage in the development of online customer relationships. "This certification programme is designed to help marketers gain the knowledge, insights and skills that will allow them to excel in markets that are increasingly dominated by web-empowered customers." Register here for the EMP Certificate course. Register here for the EMP Gold Certificate course |
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