Godfrey Parkin - CEO of Britefire

Internationally acclaimed author of books on e-marketing, Godfrey Parkin is a strategist, marketer, consultant, trainer, and entrepreneur, with extensive international experience. His latest book “Digital Marketing: Strategies for Online Success” was published in September.

In a career that spans twenty five years and three dozen countries, his innovative work in business performance improvement and technology-enhanced learning has earned him global recognition.

Godfrey has worked with companies like Unilever, American Express, Nomura Bank, American Airlines, General Motors, Gillette, Credit Suisse, Honda, and DreamWorks. His diverse list of achievements include quadrupling the revenues of Credit Suisse’s securities sales teams worldwide; radically transforming the culture of A.C. Nielsen’s companies around the globe; helping a small company beat all the big vendors in their bid for Porsche’s global business; and transforming a failing US training operation into the world’s largest provider of e-learning courses in project management .

Godfrey is integrally involved in furthering the development of e-marketing and corporate learning. He is the moderator of the e-learning discussion group of the American Society for Training and Development (ASTD), and is a regular member of the judging panel for Brandon Hall’s “Excellence in Learning awards.” He is on the faculty of USB-ED, where he leads the programme in Online Marketing Strategy.

Through Cape Town based Britefire and Washington D.C. firm MindRise, Godfrey has been providing e-marketing consulting and training certification for many years. An unrivaled authority in the field, he is a sought-after speaker at conferences worldwide. His approach to communicating and applying the nuances of the web is always practical, commercial, innovative and inspiring.